Make sure your sound is ON
Burn calories and build lean muscle with workouts designed to fit into your hectic holiday schedule - just 30 minutes, five times a week
Packed with flavor and variety, so you can enjoy what you eat without feeling deprived. No boring, bland diets here!
My team of trainers will be on hand daily, to help guide and motivate you through the program, keeping you focused and accountable
Join thousands of women in their 40s, 50s
and 60s who’ve experienced life-changing
transformations through my Challenges.
Open to any age or experience level.
Ardra Lalciu lost 14 pounds and 10 total inches!
Patty Insalaco lost 13.5 pounds and over 7 total inches!
Taylor Bumgarner lost 5.5 pounds and 5 total inches!
Between Halloween treats, Thanksgiving feasts, and Christmas celebrations, it’s easy to
feel like you’re losing control of
your routine.
Schedules are more packed than ever, tempting food is everywhere, and finding time to work out feels
almost impossible.
So what usually happens?
It starts with a few pieces of Halloween candy... then a weekend of Thanksgiving leftovers... and before you know it, the gym bag’s been sitting untouched for weeks.
By the time Christmas rolls around, most people have completely fallen off track and tell themselves,
“I’ll start again after the New Year.”
But there’s a problem with waiting for January to start over.
You spend the holidays undoing the progress you’ve worked so hard for — only to start the new year feeling behind (again) and even further from the person you want to be.
What if it didn’t have to be that way this year?
What if you had a realistic plan that helped you stay on track, feel great, and still enjoy the holidays …
And all it took was just 30 minutes a day, 4–5 times per week?
Because that’s exactly what you’ll get with my 30 Minute Holiday Express Challenge.
No crazy, unrealistic time commitments. No skipping family gatherings or feeling like you’re missing out on all of the fun.
These 30-minute express workouts are designed to fit right into your busiest days — so you can stay active, feel accomplished, and still have time for everything else.
And with holiday-themed meal plans and simple, delicious recipes, you’ll have the structure to stay consistent - without the stress – and keep moving closer to your goals.
Because the secret to success — especially this time of year — isn’t about doing more and burning yourself out.
It’s about having a plan that works with your life, not against it
And that’s exactly what you’ll get with the 30 Minute Holiday Express Challenge.
Ready to start 2026 looking — and feeling — better than you have in years?
And I've had a passion for working out since I was a teenager, when I made the jump from gymnastics to fitness – literally!
For nearly 15 years, I competed in competitions all over the world and won more than a dozen – including four IFBB Figure Olympia World titles and three IFBB Arnold Classic International championships.
Today, I'm a mom of two and business owner trying to balance everything I have going on in my life, while still working
towards being the best version of myself – and helping others do the same.
My priorities have changed since I was a competitor, when I was laser-focused on being the absolute best I could be in that field. I understand the obligations that come along with having a family and full-time job now more than ever.
It's why I continue to create Challenges that anyone could follow to get fitter, stronger and healthier – regardless of how much they have to juggle every day and how daunting it all may seem.
That's what I'm most passionate about today – helping women sift through the confusion and find what truly works, so they can keep doing the things they love and never let age stand in their way.
And wherever you may be in your life, I know I can help you too if you're ready to level up and give it your all!
Share Your Holiday Win
Once the challenge ends, post a photo of yourself and tell us how this Challenge helped you — maybe you lost weight, lifted more weight, fit better into your clothes, or simply felt more confident through the holidays.
Your progress, your story — that’s what inspires others.
Use the Hashtag
Tag your post in the private Facebook group or on social media with
#MyHolidayExpressWin
Inspire Others!
Five winners. $600 each. $3,000 total up for grabs!
($99.99 for NicoleWilkins.com Members)
Signups close November 16
If you're not completely satisfied within the first 14 days, we'll refund every penny.
No questions asked.
The Challenge begins on Monday, November 17. The last day to sign up is Sunday, November 16.
Nope! All of our workouts are designed to be done at home with dumbbells and an adjustable bench.
You will be working out 5 days per week for 30 minutes each session.
No. Like all Nicole Wilkins Challenges, the workouts will incorporate traditional bodybuilding-style exercises and intensity techniques, with expert instruction to avoid injury and see results.
No worries! Life happens. You can access the workouts anytime and fit them into your schedule as needed.
This challenge is designed for all ages and fitness levels! Our team of coaches is on hand daily to provide modifications and guidance, whether you’re a beginner or experienced.
Everyone starts on the same day, so the program will be available to all who enter on Friday, November 15. This will give you enough time to look everything over, go grocery shopping and prepare your meals for Week 1 before the Challenge begins.
Yes! We offer both Vegan and Non-Vegan meal plans. Both come with Food Exchange Lists that allow for a ton of substitutions if you don’t like something on the menu.
No, the program is a balance of carbohydrates, fats and proteins so it is not for someone looking to follow a ketogenic diet. However, you can apply to work with one of our coaches and receive a fully customized plan to help you reach your goals by emailing [email protected].
When the program launches November 14 you will receive a link to the Challenge Forums. Nicole and our NW Fitness Team trainers will be on the forums every day during the Challenge to answer all your questions. For technical support, you can email [email protected].
Log into your membership account before checking out and the discount will automatically be taken off your entry fee. The discount can only be used once per member account.
The email you use when entering will be automatically added to our Challenge email list. If you are not receiving emails, please check your Junk folder. If you are still not receiving emails, email us at [email protected].
No - Before/After photos are not required to participate or qualify for prizes. This year, we’re celebrating all kinds of progress – not just physical changes.
To be eligible for prizes, simply post in the Nicole Wilkins Fitness Facebook Community between December 21 and December 23, sharing a photo of yourself and a short story about how the Holiday Express Challenge helped you stay consistent, feel stronger, lose weight or feel more confident this season.
Full details can be found in the Rules & Regulations section.
Yes! You can follow the program from anywhere and still win prizes.
Nicole Wilkins and the NW Fitness Training Team will select five inspiring stories shared in the Facebook community after the Challenge ends. Each winner will receive $600. Winners will be announced on Friday, January 3, 2025.
Check out The 30 Minute Holiday Express Challenge Rules or
email us at [email protected].
