Defined arms, amazing glutes and
so much more in just six weeks

Transform your body with proven workouts, done-for-you meal plans,
daily coaching and a support group of incredible women!
Tap for sound. Make sure your sound is ON

WATCH THIS VIDEO!

As seen in

March 24 - May 2

The Buns & Guns Challenge
is perfect for anyone hoping to:

Build leaner, defined arms and rounder, tighter glutes.

Build leaner, defined arms and rounder, tighter glutes

Change your body composition without feeling deprived or starving.

Change your body composition without feeling deprived or starving

Learn how to reach your goals while enjoying what you eat.

Learn how to reach your goals while enjoying what you eat

Meal plans designed to increase energy and fuel your training.

Get the most out of your workouts with meal plans designed to increase energy
and fuel your training

See results without spending hours working out.

See results without spending hours working out

Join a community of like-minded women who will support and motivate you every step along the way.

Join a community of like-minded women who will support and motivate you every step along the way

Here's what's possible…

Check out these incredible
transformations from my previous

buns & guns challenge winners!

Do any of these sound like you?

If so, you're not alone.

How can I get rid of the fat on the back of my arms?
My butt is so soft and flat - how can make it tighter and rounder?
I've tried so many different programs but never see the results I'm
hoping for – help!

I've been a fitness coach for 20 years and I can't count how many times I've had women reach out to me for help with issues like these.

My answer to them is always the same.

You have to be willing to work for it.
And you need the right plan to follow.

I can't help you with the first part. No one can do the work for you.

But if you're looking for the right plan - one that has worked for thousands of other women just like you, that completely takes the guesswork out of getting in amazing shape …

Nicole Wilkins posing.

Then my
Buns & Guns Challenge
is exactly what you need!

It's a comprehensive, step-by-step plan that will guide you through the entire six weeks and lay out exactly what you should be doing in a format that's super-easy to follow - regardless of your age or experience level.

I'll tell you what to work out each day, what to eat for each meal (with plenty of options!), how much cardio to perform, advanced techniques to speed up your progress and more.

So by the end of the six weeks you'll be looking your best and feeling more confident in your body than you have in years!

Plus, you'll get coaching and support from me and the NW Fitness Team Trainers every day during the Challenge to help keep you accountable and motivated when things get tough!

Nicole Wilkins posing.
The program includes

two different workout plans

Meaning you can follow along from anywhere, even with minimal equipment, and still see amazing results!

Gym Workout Plan.

Gym Workout Plan

At-Home Dumbbell/Bodyweight Workout plan.

At-Home Dumbbell/Bodyweight Workout plan

Here's what else is included!

Icon body.

Height and weight-specific Meal
Plans that tell you exactly what to
eat for each meal

Icon watery.

Supplement recommendations to
help you get the most out of your workouts and nutrition

Icon hands.

Food Exchange Lists with hundreds of options for super-easy substitutions so you don't have to eat the same thing over and over

Icon run.

Cardio workouts to burn fat and
maintain lean muscle gains

Icon cart.

Healthy grocery shopping lists to help you stock up and prepare all your meals in advance

Icon prize.

Weekly Prize Giveaways when
using the challenge hashtags on
social media

Icon food.

Delicious, macro-friendly meal and dessert options

Icon people.

Coaching and support from the NW Fitness Training Team every day
during on the Challenge Forums!

Ready to unlock the best
version of you?

Think about how great it would feel to rock your favorite tank top without feeling self-conscious about how your arms look…

How excited you would be if you were able to fit into those pants again, the ones that have been sitting in your closet for the past few years (or longer) ..

Nicole Wilkins preparing food.

And how amazing it would be to get stronger, have more energy and feel super-confident in yourself and your body!

My goal with all of my Challenges is to get you in the best possible shape you can be in and to help you reach the goals you set for yourself.

But more than that, my mission is to help you realize what you are truly capable of and unlock your potential for bigger and better things to come!

I'll share the tools and tricks I've learned during my 20 years as a fitness coach and four-time Figure Olympia World Champion to help you develop healthy habits and empower you to make lasting lifestyle changes that will stick with you long after the Challenge is over.

I know there are ton of other programs out there promising amazing results.

Nicole Wilkins giving her friends a high five.

Maybe you've even tried a few of them, and maybe you've been underwhelmed by both the program offered and the results. And maybe that makes you hesitant to try another one.

I get it - getting your hopes up only to be let down time after time is extremely frustrating and demoralizing.

That's why I do my absolute best to go above and beyond every time I create one of my Challenges, to make sure my programs are head and shoulders above anything else you can find out there.

What makes me so confident in the quality of my Challenge programs? People exactly like YOU telling me how life-changing they are!

Real people. Real results.

My Challenges have helped women of all ages and experience levels reach their fitness goals and discover what they're truly capable of. Check out some of them below - and don't be surprised to feel like
they do after just a few weeks!

Kelly Hetzner Kowalski before and after. Krisztina Balogh before and after. Dianne Englot Johnson before and after. Jill Voyles Wiseman before and after. Danielle Nicole before and after. Sarah Pipkin before and after. Vicki Medeiros Karshner before and after. Kristi Nielsen Lindsay before and after. Alisha Stubbs before and after.
Jennifer Pope Campbell before and after. Christina Bach Tift before and after. Jennifer Snead before and after. Traci Lambert Graham before and after. Meaghan Larsen before and after. Karen Soper Robins before and after. Glenda Chapman before and after. Kristy Kappel before and after. Sarah Pipkin before and after. Becky Herzing Martin before and after.

HI, I’M NICOLE…

  • 4x Figure Olympia World Champion
  • 3x Arnold Classic Figure International Champion
  • 4x Figure Olympia World Champion
  • Featured on over 20 International Fitness Magazine Covers

And I’ve had a passion for working out since I was a teenager, when I made the jump from gymnastics - literally!

Fitness became my passion, then my life. For nearly 15 years, I competed in competitions all over the world, and won more than a dozen - including four IFBB Figure Olympia World titles and three IFBB Arnold Classic International championships!

Nicole workout with ball.
Nicole with family.

Today, I’m a mom and business owner trying to balance everything I have going on in my life, while still working towards being the best version of myself – and helping others do the same.

My priorities have changed since I was a competitor, when I was laser-focused on being the absolute best I could be in that field. I understand the obligations that come along with having a family and full-time job now more than ever.

It’s why I continue to create Challenges that anyone could follow to get fitter, stronger and healthier – regardless of how much they have to juggle every day and how daunting it all may seem.

That’s what I’m most passionate about today - helping women of all ages, shapes and sizes realize what they are truly capable of, empower them to reach their goals and unlock the potential I know they have inside.

And wherever you may be in your life, I know I can help you, too, if you enter this Challenge and give it your all!

Nicole with family.

Meet your trainers

Trainer Maureen Ashley.

Maureen Ashley

  • Bachelor of Science in Sports Medicine
  • Masters in Human Nutrition
  • NSCA Certified Strength and Conditioning Specialist for 25 years
  • NATA Certified Athletic Trainer
Trainer Nicole Wilkins.

Nicole Wilkins (Me!)

  • 4x Figure Olympia World Champion
  • B.S. Health, Wellness & Injury
    Prevention
  • Certified Pre & Postnatal Fitness Coach
  • SFG1 Kettlebell Certified
  • PPSC- Pain-Free Performance Certified
  • IFPA Certified Personal Trainer for
    over 20 years
Trainer Naomi Rabon.

Naomi Rabon

  • NASM Certified Personal Trainer
    for 20 years
  • FNS Fitness Nutrition Specialist
  • SFS Senior Fitness Specialist
  • BCS Behavior Change Specialist

This could be you in 2025!

Check out more jaw-dropping transformations from my
Buns & Guns Challenges

Get in amazing shape and
win these awesome prizes!

1x Grand Prize

$3000

Grand Prize.

Plus $500 of

nPower Nutrition Supplements

2x Runner-up prizes

$1000

Runner up prize.

Plus $300 of

nPower Nutrition Supplements

2x Runner-up prizes

$1000

Runner up prize.

Plus $300 of

nPower Nutrition Supplements

Weekly Prize
Giveaways

When using the Challenge hashtags
on social media!

Weekly prize giveaways.

3 things you'll love about
the buns & guns challenge

#1 efficient, challenging, time-friendly workouts

Here's one of biggest misconceptions most people have - that you need to work out for hours every day to see results.

That couldn't be further from the truth.

Young woman doing squads.

What you need is the right plan.

One that's designed specifically for your goals, but also challenges you to push past your limits while enjoying the process. Not one that leaves you feeling burned out or guilty about missed workouts after just a few short weeks.

The Buns & Guns Challenge training program is designed to help you make consistent, lasting progress, with workouts that all can be done in one hour or less.

Which means plenty of time for you to get to everything else on your plate, without feeling like you have to live in the gym in order to reach your goals.

Includes:
  • Five workouts per week using the training techniques I've learned during my 20+ years as a fitness coach and Figure Olympia World Champion
  • Workouts that help you build muscle and burn off body fat
  • Three training plans that can be both done at home or at the gym - so you can follow along from wherever you are, regardless of how much equipment you have
  • Two-phase workout plan that changes after three weeks to keep things fresh and exciting to help you stay motivated
  • Video demonstrations for every single exercise in your program to improve your form and help you target the specific muscle groups you're working
  • Workouts designed to help you push yourself as hard as you can - whether you're a beginner, intermediate or advanced trainer… in one hour or less!

#2 delicious, done-for-you meal plans

There's a reason most diets fail after only a few weeks, before they even have a chance to get started.

Most are completely unrealistic to follow long enough to see results.

They'll have you starving yourself with absurdly low calories and leave you feeling constantly hungry, eating the same boring, bland foods every meal. Which will likely lead to bingeing or, eventually, abandoning the plan altogether.

Several bowls with healthy food.

But what's so great about the Buns & Guns nutrition plan, and why it's so different from anything else you've tried before.

It incorporates foods that you'll enjoy eating, with plenty of options and variety, including delicious recipes you can sprinkle in so you actually look forward to each meal!

I'll lay out exactly what you should eat for each meal and give you a ton of options for food swaps if you don't like something on the menu. It's a recipe for success, and it 's one of the main reasons so many women keep coming back to do my Challenges!

Includes:
  • All-new meal plans that include a ton of delicious, fat-burning, muscle-building foods you'll love
  • Super-simple food exchange list so you can swap in your favorite foods (or swap out things you're not a fan of)
  • Variations for different heights and weights so you know exactly what to eat every day to reach your goals
  • Multiple options for every meal to give you even more flexibility and choices
  • Tasty recipes for delicious breakfast, lunch and dinner options - even desserts!
Testimonial by Gina Matarangelo Mendez.

#3 our amazing, supportive community

Another reason so many women are hooked on my Challenges?

The next-level support system, made up of your team of coaches and the incredible women in our private Facebook Group.

You'll be part of a vibrant family, in the trenches with inspiring, supportive, like-minded women who cheer each other on towards a united goal.

This is your tribe— a safe, non-judgmental, motivational space where you'll be able to share your victories (and your setbacks) and lean on others for the encouragement you need when things get tough.

Nicole Wilkins sitting on a bench with her friends.

This alone might be what helps you break through plateaus and crush this program!

Includes:
  • Exclusive Facebook Group to support, encourage, and celebrate everybody who's committed to the Challenge
  • Weekly giveaways and cash prizes to encourage you to give it your all and be better than yesterday
  • Daily coaching and support from me and the NW Fitness Team Trainers on the Challenge Forums
Testimonial by Keeleyann Hodge.

Ready to enter
and get started with
your own incredible transformation?
Then let's make it happen!

Here's what's included

Products included.
  • Buns & Guns Challenge Membership
  • Buns & Guns Challenge eBook
  • Daily Access to the NW Fitness Training Team on the Challenge Forums
  • Access to our private Facebook Community
  • $10 Challenge Discount for NicoleWilkins.com Members
  • 25% off Coupon Code (after signup) for nPower Nutrition Supplements

$129.99

($119.99 for NicoleWilkins.com Members)

The deadline to enter is Sunday, March 23

100% Money-Back Guarantee.

100% Money-Back Guarantee

If you're not completely satisfied within the first 14 days, we'll refund every penny.

No questions asked.

Frequently Asked Questions

When Does The Challenge Begin?

The Challenge begins on Monday, March 24, 2025.

How soon after I sign up will I receive the program?

Everyone starts on the same day, so the program will be available on Friday, March 21. This will give you enough time to look everything over, go grocery shopping and prepare your meals for Week 1 before the Challenge starts.

How do I access the program after signing up?

You will receive an email with a link to the program on Friday, March 21 with instructions for how to access the program. You will need to make sure you are logged in to your account to view the program.

Do I have to send in Before/After photos to follow the program?

No, you do not need to upload Before/After photos to follow the program. A large number of people don’t do this for my Challenges and they still see great results. However, you won’t be able to win any of the post-Challenge prizes if you don’t – so I hope you do!

How many days a week will I be working out and how long will the workouts last?

You’ll be weight training four days a week, with an optional fifth workout, and doing cardio three days a week. Weight training workouts take about 45 minutes, while cardio sessions last around 30 minutes.

Do I have to join a gym or buy any equipment?

You do not have to join a gym to follow the program. We offer two different workout programs – Gym, At-Home Dumbbell Only workouts, so so you can follow along from anywhere!

Can I follow this program if I am Vegan?

Yes! We offer both Vegan and Non-Vegan meal plans. Both come with Food Exchange Lists that allow for a ton of substitutions if you don’t like something on the menu.

If I follow a Keto diet can I do this program?

No, the program is a balance of carbohydrates, fats and proteins so it is not for someone looking to follow a ketogenic diet. However, you can apply to work with one of our coaches and receive a fully customized plan to help you reach your goals by emailing [email protected].

How do I ask questions to Nicole and the NW Fitness Training Team during the Challenge?

After the program launches on March 21, you will receive a link to the Challenge Forums. Nicole and our NW Fitness Team trainers will be on the forums every day during the Challenge to answer all your questions. For technical support, you can email [email protected].

Can I follow the program from another country outside the USA and still win the prizes?

Yes! You can follow the program from anywhere and still win the cash prizes. However, you will need a valid US mailing address to receive nPower Nutrition supplements.

If I Am A Member Of NicoleWilkins.com, How Do I Receive $10 Off The Transformation Challenge?

Log into your membership account before checking out and the discount will automatically be taken off your entry fee. The discount can only be used once per member account.

When Can I Upload My Before Photos?

The page to enter your photos and measurements will be live on NicoleWilkins.com on Wednesday, March 19. All registered participants will receive an email notification and link to the page where they can upload photos on that date and the hashtag to hold up in your front-view photo. If you sign up for The Challenge on or after March 21, the hashtag and instructions will be included in your Welcome email. You will have until March 26 to enter your photos and measurements to qualify for the post-Challenge prizes.

How Will I Receive Emails During The Challenge?

The email you use when entering will be automatically added to our Challenge email list. If you are not receiving emails, please check your Junk folder. If you are still not receiving emails, email us at [email protected].

How and When Will Winners Be Chosen?

Nicole Wilkins and the NW Fitness Training Team will select winners based on a combination of the biggest visual and numerical (weight, measurements) transformations. A total of three (3) winners will be selected. Winners will be announced on Friday, May 16 2025.

Have more questions?

Check out the buns & guns challenge rules or
email us at [email protected].