Lose the Pounds, Tighten Up,
and Feel Great - in Just 5 Weeks
Stop starting over. Level up with this step-by-step plan
designed for women over 40
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Stop starting over. Level up with this step-by-step plan
designed for women over 40
I hear this from so many of my clients – what used to work just doesn’t cut it anymore.
Their bodies don’t respond like they used to.
The scale won’t budge.
They feel like they’re forced to work twice as hard for half the results.
And they can’t shake the feeling of:
"What happened to my body? And how do I get back to feeling like myself again?”
I've been there. And I've helped thousands of women over 40 find their way back.
The good news? You can do it, too. You just need the right approach – one designed specifically for women like you.
The truth is, your body has changed – but your approach hasn’t.
And that’s exactly why I created the Level Up Challenge:
to help women over 40 stop spinning their wheels and finally
see the results they’ve been hoping for.
Whether you’ve been:
This program is designed to meet you where you’re at and give
you a proven plan to move forward.
This isn’t about starting over.
It’s about leveling up in the areas that matter most to you.
Structured, efficient workouts (4x/week) that push you past plateaus – at home or in the gym.
Go beyond losing weight – sculpt lean, defined muscle that actually shows.
Finally feel like the best version of yourself – stronger, leaner, and back in control.
Smart training + practical nutrition that fuels results without crash diets or deprivation.
This is how thousands of women over 40 have finally seen the scale move, felt their
strength return, and started loving what they saw in the mirror again.
And now it’s your turn.
Every week during the Challenge!
And I've had a passion for working out since I was a teenager, when I made the jump from gymnastics to fitness – literally!
For nearly 15 years, I competed in competitions all over the world and won more than a dozen – including four IFBB Figure Olympia World titles and three IFBB Arnold Classic International championships.
Today, I'm a mom of two and business owner trying to balance everything I have going on in my life, while still working
towards being the best version of myself – and helping others do the same.
My priorities have changed since I was a competitor, when I was laser-focused on being the absolute best I could be in that field. I understand the obligations that come along with having a family and full-time job now more than ever.
It's why I continue to create Challenges that anyone could follow to get fitter, stronger and healthier – regardless of how much they have to juggle every day and how daunting it all may seem.
That's what I'm most passionate about today – helping women sift through the confusion and find what truly works, so they can keep doing the things they love and never let age stand in their way.
And wherever you may be in your life, I know I can help you too if you're ready to level up and give it your all!
($119.99 for NicoleWilkins.com Members)
The deadline to enter is Sunday, October 5
If you're not completely satisfied within the first 14 days, we'll refund every penny.
No questions asked.
The Challenge begins Monday, October 6, 2025. Everyone starts together — no head starts, no advantages — so you’re on the same path as the entire community from Day 1.
You’ll receive your program materials on Friday, October 3, giving you the weekend to review the plan, go grocery shopping, and get set for Week 1. Once the Challenge is complete, you’ll keep lifetime access to any materials you download.
The Challenge is built around 5 structured strength workouts per week (Gym or At-Home options), plus optional cardio and recovery guidelines. Each workout takes about 40–50 minutes.
Nope! You’ll get both Gym and At-Home workout plans. At home, all you need are dumbbells, an adjustable bench and your own bodyweight.
If you’ve truly never lifted weights before, this Challenge may feel a little advanced to start with. But if you’ve lifted in the past, or it’s just been a while since you’ve been consistent, you’ll be fine. Every exercise comes with form guidance, and the at-home track is beginner-friendly while still challenging enough for experienced women.
Absolutely. Women in their 40s, 50s, and 60s have seen incredible results every single round of our Challenges. The workouts and nutrition are built with your stage of life in mind.
You can still join and see amazing results! While the Challenge is specifically designed with women 40+ in mind (to address changes in metabolism, hormones, and recovery), the workouts and meal plans will deliver results at any age. If you’re younger and ready to get leaner, stronger, and more consistent, this program will work for you too.
No. While the private group community is hosted there (and we highly recommend it for support), you’ll get all your coaching, workouts, and meal plans delivered directly through your Challenge account.
Not at all. You’ll still see great results without sharing photos. But if you want to be eligible for prizes, you’ll need to upload them.
Yes! The Challenge includes both Vegan and Non-Vegan meal plans, plus food exchange lists for easy swaps.
This program isn’t designed as a Keto plan. It’s built on balanced macros to fuel your metabolism and strength. If you need a custom Keto approach, we offer 1:1 coaching.
Definitely! Women join from all over the world. You’ll have full access to the program and be eligible for transformation prizes.
Nicole and the coaching team select winners based on a combination of visual transformation and measurable progress (weight, inches, strength). Winners are announced Friday, November 21, 2025.
Check out the Level Up Challenge Rules or email us at [email protected].
