Strong & Fit Through The Holidays
30 Minute Workouts • Done-For-You Meal Plans
Daily Coaching • Community Support
30 Minute Workouts • Done-For-You Meal Plans
Daily Coaching • Community Support
November 16 – December 18
22K+
Women
Transformed
10+
Years Of
Challenges
2,000+
5-Star
Reviews
We all struggle to stay on track during the holidays. And it's no secret why.
From Halloween through Christmas, it’s one major holiday after another, with barely a break in between.
First there’s the candy (yes, the leftover bag in the pantry counts!). Then Thanksgiving dinner, dessert and days of leftovers. Then a whole month of holiday parties, cookie trays and cocktails.
And it all lands during the busiest time of the year. Shopping, wrapping, baking, travel, houseguests…
So when we try to keep doing everything we do every other month of the year, something has to give. And it’s usually our workouts.
There’s nothing wrong with loosening things up and giving ourselves some extra flexibility to enjoy the food, the treats and yes, the cocktails.
That’s the way it should be!
But that doesn’t mean things need to fall completely off track.
That’s why I keep bringing back the 30 Minute Holiday Express Challenge, with all-new workouts and meal plans, tailor-made for the super-busy, super-hectic holiday season.
Here’s what you’ll get:
- 30-minute workouts you can do anywhere. All you need is dumbbells and a bench. Just hit play and follow along while I coach you through every rep.
- A flexible schedule with 8 rotating workouts, so you can train 2, 3, 4, even 5 days a week and never feel like you’re falling off track.
- Complete daily meal plans to give you structure when you need it most, without having to think about any of it.
- Holiday-themed recipes so you can still enjoy the flavors of the season.
- Daily coaching from me and my team whenever you have questions.
- Support and accountability from an amazing community.
Staying on track doesn’t have to be all or nothing.
And it doesn’t have to mean skipping the things that make this time of year so magical.
You don’t have to be perfect. You just have to be consistent, even if it’s just a few days a week.
Ready to get stronger for the holidays with me?
Here’s What Having A Plan
For The Holidays Looks Like
And Here's What Having A Plan Feels Like
Program Highlights
30-Minute Workouts You Can Do Anywhere
Complete Meal Plans, Grocery Lists & Recipes
Follow-Along Videos For Every Workout
Holiday-Friendly Meal Plans
Food Exchange Master List
Grocery Shopping Lists
Daily Coaching From Expert Trainers
Private Support Community
How It Works
Sign up today
Lock in your spot and get access to our private community.
Get the program
On Friday, November 13, you’ll receive your complete workouts, meal plans, and prep materials.
Start Together
We kick off on Monday, November 16. Everyone begins on the same day for maximum accountability.
Stay on Track
Follow your workouts and meal plan, check in daily, and lean on Nicole and the coaching team for support.
Win Weekly Prizes
Stay engaged and share your progress for chances to win.
See Results By Christmas!
Feel the difference in and out of the gym, see the difference in the mirror.
Meet Your Coaches
Maureen Ashley
- • Bachelor of Science in Sports Medicine
- • Masters in Human Nutrition
- • NSCA CSCS Specialist for 25+ years
- • NATA Athletic Trainer
Nicole Wilkins (Me!)
- • 4x Figure Olympia World Champion
- • 3x Arnold Classic Figure Champion
- • Certified Pre & Postnatal Fitness Coach
- • SFG1 Kettlebell Certified
- • PPSC Pain Free Performance Certified
- • IFPA Personal Trainer for 20+ years
Naomi Rabon
- • NASM Personal Trainer, 20 + years
- • FNS Fitness Nutrition Specialist
- • SFS Senior Fitness Specialist
- • BCS Behavior Change Specialist
$2,500 in PrizesHere’s How To Win
Share Your Holiday Win
1
Anytime during the final week, December 14–18, post a photo of yourself in our private Facebook community and tell us how this Challenge helped you — maybe you lost weight, lifted more weight, fit better into your clothes, or simply felt more confident through the holidays.
Your progress, your story — that’s what inspires others. Before/after photos are not required.
Use The Hashtag
2
Tag your post in the private Facebook community with #MyHolidayExpressWin.
Win!
3
Five winners. $500 each.
$2,500 total up for grabs!
Winners announced Wednesday, December 30.
Plus Weekly PrizeGiveaways
Bonus chances to win every week during Challenge
Here's what's included
30 Minute Holiday Express Challenge eBook
Follow-along videos for every workout
Complete Daily Meal Plans
Grocery Shopping Lists
Food Exchange Master List
Daily Coaching From Expert Coaches
Access To Our Private Community
$2,500 in Prizes
Only $119.99!
($109.99 for NicoleWilkins.com members — save $10 at checkout)
Signups close November 15!
100% Money-Back Guarantee
If you’re not completely satisfied within the first 14 days, we’ll refund every penny.
No questions asked.
FAQs
When does the Challenge begin?
The Challenge begins Monday, November 16 and runs through Friday, December 18. The last day to sign up is Sunday, November 15.
How soon after I sign up will I get access?
You’ll receive your program materials on Friday, November 13. This gives you the weekend before we start to review your workouts, prep your meals, and get set up. Program access continues through December 25.
How many days per week will I be working out?
You will be working out 5 days per week for 30 minutes each session. Fit the workouts into your holiday schedule — even 2 or 3 sessions a week can help you stay on track.
Do I need a gym membership or special equipment?
Nope! All of our workouts are designed to be done at home with dumbbells and an adjustable bench.
What if I’m a beginner?
This Challenge is designed for all ages and fitness levels! Our team of coaches is on hand daily to provide modifications and guidance, whether you’re a beginner or experienced.
What if I’m over 50 (or even 60)?
Absolutely. Women in their 40s, 50s, and 60s have seen incredible results every single round of our challenges. The program is designed for real women with real lives — not 25-year-old fitness influencers.
What if I’m under 40?
You can still join and see amazing results! While the Challenge is specifically designed with women over 40 in mind, the training and nutrition principles work for women of all ages.
Do I have to use Facebook?
No. While the private group community is hosted there (and we highly recommend it for support), you’ll still have full access to the program without it.
Do I have to upload Before/After photos?
No — Before/After photos are not required to participate or qualify for prizes. We’re celebrating all kinds of progress.
To be eligible for prizes, post a photo of yourself and a short story in the Nicole Wilkins Fitness Facebook Community anytime during the final week, December 14–18. Share how the Holiday Express Challenge helped you stay consistent, feel stronger, lose weight, or feel more confident. Include #MyHolidayExpressWin.
Can I follow this program if I’m Vegan?
Yes! The Challenge includes both Vegan and Non-Vegan meal plans, plus food exchange lists for easy substitutions.
What if I follow Keto?
No, the program is a balance of carbohydrates, fats and proteins, so it is not for someone looking to follow a ketogenic diet. For a fully customized plan, email [email protected].
Can I join if I live outside the U.S.?
Definitely! Women join from all over the world. You’ll have full access to the program and be eligible for all prizes.
How are winners chosen?
Nicole Wilkins and the NW Fitness Training Team will select five inspiring stories shared in the Facebook community during December 14–18. Each winner will receive $500 — $2,500 total.
Winners will be announced Wednesday, December 30 through email and the community.