Lose Weight, Shed Body fat & Feel Your Best This Summer!
• June 1 - July 3
• Gym & At-Home Workouts
• Done-For-You Meal Plans
• Daily Coaching & Support
June 1-July 3 • Gym & At Home Workouts • Done-For-You Meal Plans • Daily Coaching & Support
Starts June 1
22K+
Women
Transformed
10+
Years Of
Challenges
2,000+
5-Star
Reviews
As Seen In
“I lost 17 lbs and 4 inches off my waist and hips this challenge. At 57, I’m thrilled to finally have progress after years of trying.”
Lori Briggs, 57
17 lbs down at 57
“In 5 weeks I gained 10% muscle quality and lost 2% body fat. Lost a total of 14 lbs and 7 inches. I was looking for that push and I got it.”
Bethany Priest
Measurable results in 5 weeks
“This time I didn’t stop when things got in the way. This time I didn’t feel defeated when I missed a workout. This time I won.”
Carey Armbrust Overstreet
Proof that progress doesn’t require perfection
“2 challenges and 51 pounds later, I’m happily maintaining a body I’m proud of — thanks to Nicole, the team, and this community.”
Amy Lang
51 lbs down and maintaining
Program Highlights
5-Week Structured Training Program
Meal Plans, Recipes & Grocery Lists
5 Workouts Per Week
Fat-Burning Cardio Workouts
Gym & At-Home Workout Plans
Full Workout Videos & Exercise Demos
Daily Coaching From Expert Trainers
Private Support Community
Real Women.
Real Results.
Who's ready for summer?
Warmer weather, more time outside, vacations to the beach – it doesn’t get much better than that.
But this time of year can also bring a lot of anxiety when you try on those summer clothes for the first time in a year and they don’t quite fit the way you remember.
The shorts feel tighter.
You don’t feel as confident in your favorite swimsuit.
And suddenly you’re wondering how you got here – and whether there’s still time to lose those extra pounds before beach season.
Sounds familiar, right?
It should. Almost every woman I coach has been there at one time or another.
A lot of women deal with it by ordering another cover-up online, or by avoiding the situations that make them uncomfortable.
But that’s not you – you want to do something about it.
The problem is, you’re not sure where to start. Or whether there’s enough time to see real changes before summer is in full swing.
Here’s the good news: there is still time. And I can show you what to do every step of the way.
Because that’s exactly why I created my Summer Shred Challenge.
Your beach-ready blueprint
The Summer Shred Challenge is a 5-week plan that tells you exactly what to do for every workout and what to eat for every meal.
The best part? You won’t have to spend hours in the gym or feel like you’re starving yourself to see changes in your body.
You’ll get daily coaching from me and my training team, and the support of a community of women all showing up for the same reason you are.
No guesswork or wondering what to do next.
All you have to do is show up and follow the plan – one that’s already worked for thousands of women in their 40s, 50s, and 60s.
And yes, you will see results if you follow the plan.
You’ll feel more confident wearing shorts this summer.
You’ll be happier with the way your arms look in a tank top.
And you won’t think twice when you pull your favorite swimsuit out of the closet for the first time this year.
Past winners of my Summer Shred Challenges lost an average of 17 pounds and 14 inches – all in six weeks or less, so I know this program will work for you, too.
If you’re ready to stop stressing and start doing, I’d love to help you make these next five weeks count!
How It Works
Sign up today
Lock in your spot and get access to our private community.
Get the program
On Friday, May 29, you'll receive your complete workouts, meal plans, and prep materials.
Start Together
We kick off on June 1. Everyone begins on the same day for maximum accountability.
Stay on Track
Follow your workouts and meal plan, check in daily, and lean on Nicole and the coaching team for support.
Win Weekly Prizes
Stay engaged and share your progress for chances to win.
Get Summer Ready
Lose weight, shed body fat and hold on to lean muscle.
Meet Your Coaches
Maureen Ashley
- • Bachelor of Science in Sports Medicine
- • Masters in Human Nutrition
- • NSCA CSCS Specialist for 25+ years
- • NATA Athletic Trainer
Nicole Wilkins (Me!)
- • 4x Figure Olympia World Champion
- • 3x Arnold Classic Figure Champion
- • Certified Pre & Postnatal Fitness Coach
- • SFG1 Kettlebell Certified
- • PPSC Pain Free Performance Certified
- • IFPA Personal Trainer for 20+ years
Naomi Rabon
- • NASM Personal Trainer, 20 + years
- • FNS Fitness Nutrition Specialist
- • SFS Senior Fitness Specialist
- • BCS Behavior Change Specialist
What So Many Other Programs Get Wrong
This isn’t news to you – your body has changed.
Your hormones, your sleep, your schedule – all of it is different than it was in your 20s and 30s.
The part most programs miss?
Your approach has to change with it.
Because the same diets and workouts you’ve followed for years just won’t cut it anymore.
Here’s what that looks like: lifting weights, eating enough of the right foods, and following a plan you can actually stick with.
That’s why the workouts in this challenge are built around strength training, not endless cardio. And why the meal plans won’t leave you feeling deprived or like you’re starving yourself with a plan that isn’t sustainable for more than a week or two.
And that’s why so many women in their 40s, 50s, and 60s finish my programs stronger, leaner, more confident – and feeling like they’ve finally found something that works for them.
Ready to join them?
Why Women Love My Challenges
Give It Your Best And You Could Win!
GRAND PRIZE
$2,000
Awarded to the top overall transformation
RUNNER-UP
$1,000
Awarded to the runner-up transformation
MOST INSPIRING PARTICIPANT
$500
Awarded to a woman who consistently shares her journey inside the private Facebook group
WEEKLY PRIZE GIVEAWAYS
Bonus chances to win every week during Challenge
Here's What's Inside
• 5-Week Progressive Training Program
• Done-For-You Daily Meal Plans
• Tasty, Healthy Recipes
• Grocery Lists & Food Exchange Lists
• Daily Coaching From Expert Trainers
• Bonus Mobility Videos
• Access To Our Private Community
• Over $3,500 in Prizes
• 25% Off nPower Nutrition Supplements
Only $119.99!
(NicoleWilkins.com members save $10 at checkout)
The deadline to enter is Sunday, May 31
100% Money-Back Guarantee
If you’re not completely satisfied within the first 14 days, we’ll refund every penny.
No questions asked.
FAQs
When does the Challenge begin?
The Challenge begins Monday, June 1. Everyone starts together so you’re on the same path as the entire community from Day 1.
How soon after I sign up will I get access?
You’ll receive your program materials on Friday, May 29. This gives you the weekend before we start to get set for Week 1. Once the Challenge is complete, you’ll keep lifetime access to any materials you download.
How many days per week will I be working out?
The Challenge is built around 5 structured strength workouts per week (Gym or At-Home options), plus optional cardio workouts. Each workout takes about 40–50 minutes.
Do I need a gym membership or special equipment?
Nope! You’ll get both Gym and At-Home workout plans. At home, all you need are dumbbells, an adjustable bench and your own bodyweight.
What if I’m a beginner?
If you’ve truly never lifted weights before, this Challenge may feel a little advanced to start with. But if you’ve lifted in the past, or it’s just been a while since you’ve been consistent, you’ll be fine. Every exercise comes with form guidance, and the at-home track is beginner-friendly while still challenging enough for experienced women.
What if I’m over 50 (or even 60)?
Absolutely. Women in their 40s, 50s, and 60s have seen incredible results every single round of our Challenges. The workouts and nutrition are built with your stage of life in mind.
What if I’m under 40?
You can still join and see amazing results! While the Challenge is specifically designed with women 40+ in mind (to address changes in metabolism, hormones, and recovery), the workouts and meal plans will deliver results at any age. If you’re younger and ready to get leaner, stronger, and more consistent, this program will work for you too.
Do I have to use Facebook?
No. While the private group community is hosted there (and we highly recommend it for support), you’ll get all your coaching, workouts, and meal plans delivered directly through your Challenge account.
Do I have to upload Before/After photos?
Not at all. You’ll still see great results without sharing photos. But if you want to be eligible for prizes, you’ll need to upload them.
Can I follow this program if I’m Vegan?
Yes! The Challenge includes both Vegan and Non-Vegan meal plans, plus food exchange lists for easy swaps.
What if I follow Keto?
This program isn’t designed as a Keto plan. It’s built on balanced nutrition to support strength, fat loss, and hormone health. If you’re looking for a custom Keto approach or need individualized adjustments, we offer 1:1 coaching. Just email us at [email protected] and we’ll help.
Can I join if I live outside the U.S.?
Definitely! Women join from all over the world. You’ll have full access to the program and be eligible for transformation prizes.
How are winners chosen?
Nicole and the coaching team select winners based on a combination of visual transformation and measurable progress (weight, inches, strength). Winners are announced Friday, July 17. Prizes include a $2,000 Grand Prize, a $1,000 Runner-Up Prize, and a $500 Most Inspiring Participant (MIP) selected from the Facebook Community.