Your 6-Week Plan To Get Stronger, Build Muscle & Transform Your Body
Strength-Focused Workouts • Done-For-You Meal Plans • Daily Coaching • Community Support
Strength-Focused Workouts • Done-For-You Meal Plans • Daily Coaching • Community Support
September 21 – October 30
22K+
Women
Transformed
10+
Years Of
Challenges
2,000+
5-Star
Reviews
As Seen In
“I lost 17 lbs and 4 inches off my waist and hips this challenge. At 57, I’m thrilled to finally have progress after years of trying.”
Lori Briggs
17 lbs down at 57
“Thanks to this amazing community and program I finally went on a vacation where I felt good in my own skin!”
Bethany Priest
Measurable results in 5 weeks
“This time I didn’t stop when things got in the way. This time I didn’t feel defeated when I missed a workout. This time I won.”
Carey Armbrust Overstreet
Proof that progress doesn’t require perfection
“I feel powerful! Prior to finding Nicole Wilkins I was feeling like I wasn’t in control of my body. I was gaining weight, I blamed it on hormones and aging. Sorry hormones and aging… I’m in control!”
Here’s one of my favorite things about working out:
Feeling strong.
There’s just something about getting stronger that feels addicting.
When you hit a PR.
When you do your first real pull-up.
When you do something outside of the gym, like carrying in all of the grocery bags in one trip.
It’s that feeling of finishing a workout and knowing you did something you couldn’t do a few weeks ago.
And then wanting to go back and see what you can do next.
It’s a feeling that can be so much more rewarding than chasing a number on a scale.
And that’s why I created the all-new Back to Strong Challenge.
Because for this program, we’re taking some of the focus away from the scale and putting it on what your body can do.
The goal?
Get stronger, of course!
Because after 40, being strong and having muscle are more important than ever.
And when you get stronger, a lot of other good things start happening too.
You build muscle.
Your body composition changes.
You see more definition.
You feel better in and out of the gym.
And that’s what I know this Challenge—and chasing strong—can do for you.
Here’s how we’re going to do it.
Vicki Medeiros Karshner
51 lbs down and maintaining
Program Highlights
6-Week Strength-Focused Training Program
Complete Meal Plans, Grocery Lists & Recipes
3, 4 or 5 Day Workout Plan (You Choose)
Weekly Strength Classes
Peak Performance Log
Workout Tracker eBook
Daily Coaching From Expert Trainers
Private Support Community
What 6 Weeks Of Consistency Looks Like
Let's Get Back To Strong
Here’s one of my favorite things about working out:
Feeling strong.
There’s just something about getting stronger that feels addicting.
When you hit a PR.
When you do your first real pull-up.
When you do something outside of the gym, like carrying in all of the grocery bags in one trip.
It’s that feeling of finishing a workout and knowing you did something you couldn’t do a few weeks ago.
And then wanting to go back and see what you can do next.
It’s a feeling that can be so much more rewarding than chasing a number on a scale.
And that’s why I created the all-new Back to Strong Challenge.
Because for this program, we’re taking some of the focus away from the scale and putting it on what your body can do.
The goal?
Get stronger, of course!
Because after 40, being strong and having muscle are more important than ever.
And when you get stronger, a lot of other good things start happening too.
You build muscle.
Your body composition changes.
You see more definition.
You feel better in and out of the gym.
And that’s what I know this Challenge—and chasing strong—can do for you.
Here’s how we’re going to do it.
All-New Challenge. All-New Game Plan.
Back to Strong is a complete six-week training and nutrition program built around one main goal: helping you get stronger.
And I designed this one a little differently than I have past Challenges.
Strength-Focused Training
You’ll have eight different workouts to cycle through over the six weeks, with options to train 3, 4 or 5 days per week at home or in the gym.
Each workout is different, but you’ll see certain core lifts come back throughout the program.
That gives you the variety I know you love, while also giving you a chance to work on those key exercises, get better at them, and get stronger each time they come around.
Your Progress Tracker
You’ll feel like you’re getting stronger week after week, but I want you to be able to see it, too.
You’ll have a bonus workout tracker to log your weights and reps on key exercises, so when those lifts come back around, you’ll know exactly what you did last time — and have something to beat.
Weekly Strength Classes
An all-new addition for this program I think you’re gonna love.
We’ll spend some extra time together working on certain tips, techniques, and the little things that can make a big difference when you’re trying to get stronger.
Think of it as a chance to really work on your lifts and get more out of your training.
Plus, Everything You Need to Stay on Track
Complete meal plans Recipes and grocery lists Flexible food exchange list Cardio guidance Daily coaching from my team Private Challenge community
Everything is laid out for you.
All you have to do is follow the plan, put in the work, and let’s see how strong we can get.
Your 6-Week Roadmap to More Muscle & Definition
I know what some of you are thinking.
“This sounds great, Nicole. But I need to lose weight. Is a strength-focused Challenge going to help me do that?”
Yes.
And here’s why.
Losing weight is one thing. Changing your body composition is another.
If you want to look leaner, tighter and more defined, you can’t only focus on losing fat.
You need to build — and hold onto — muscle, too.
And that becomes even more important after 40.
Muscle is what gives your body shape and definition. It helps you look different even when the number on the scale doesn’t change as much as you expected.
And the best way to build and keep it?
Lifting heavy and challenging yourself workout after workout, week after week.
That’s exactly what the Back to Strong Challenge will show you how to do.
You won’t have to guess or wonder if you’re doing it right.
Because you’ll have a plan that tells you what to do every single day to build a stronger, leaner, more defined body — and one that feels every bit as strong as it looks.
Ready to get strong with me?
How It Works
Sign up today
Lock in your spot and get access to our private community.
Get the program
On Friday, September 18, you'll receive your complete workouts, meal plans, and prep materials.
Start Together
We kick off on September 21. Everyone begins on the same day for maximum accountability.
Stay on Track
Follow your workouts and meal plan, check in daily, and lean on Nicole and the coaching team for support.
Win Weekly Prizes
Stay engaged and share your progress for chances to win.
Get Stronger
Feel the difference in and out of the gym, see the difference in the mirror.
Meet Your Coaches
Maureen Ashley
- • Bachelor of Science in Sports Medicine
- • Masters in Human Nutrition
- • NSCA CSCS Specialist for 25+ years
- • NATA Athletic Trainer
Nicole Wilkins (Me!)
- • 4x Figure Olympia World Champion
- • 3x Arnold Classic Figure Champion
- • Certified Pre & Postnatal Fitness Coach
- • SFG1 Kettlebell Certified
- • PPSC Pain Free Performance Certified
- • IFPA Personal Trainer for 20+ years
Naomi Rabon
- • NASM Personal Trainer, 20 + years
- • FNS Fitness Nutrition Specialist
- • SFS Senior Fitness Specialist
- • BCS Behavior Change Specialist
Why Women Love My Challenges
$2,500 in PrizesHere's How To Win
Post Your Starting Lift
1
At the end of Week 1, post a video of yourself doing one of the program’s Anchor Lifts in our private Facebook Community. Tell us why you want to get stronger or what you want to improve.
Show Your Progress
2
During Week 6, post a video of the same lift. Share your progress — what changed, how you improved, what getting stronger meant to you.
Win!
3
Five winners. $500 each. $2,500 total up for grabs!
Plus Weekly PrizeGIVEAWAYS
Bonus chances to win every week during Challenge
Here's what's included
• 6-Week Strength-Focused Training Program
• Gym & At Home Workout Plans (3, 4 or 5 days a week)
• Weekly Strength Classes
• Workout Tracker eBook
• Complete Meal Plans, Recipes & Grocery Lists
• Daily Coaching From Expert Trainers
• Access To Our Private Community
• $2,500 in Prizes
• 25% Off nPower Nutrition Supplements
Only $129.99!
(NicoleWilkins.com members save $10 at checkout)
Enter by September 20!
100% Money-Back Guarantee
If you’re not completely satisfied within the first 14 days, we’ll refund every penny.
No questions asked.
FAQs
When does the Challenge begin?
The Challenge begins Monday, September 21. Everyone starts together so you’re on the same path as the entire community from day one.
How soon after I sign up will I get access?
You’ll receive your program materials on Friday, September 18. This gives you the weekend before we start to review your workouts, prep your meals, and get set up.
How many days per week will I be working out?
The program includes 8 strength-focused workouts in a rolling upper/lower split. You choose how many days a week you train — 3, 4, 5, (or even 6 if that’s your style!). How quickly you cycle through all 8 workouts depends on how many days you train. The workouts repeat throughout the challenge, so you can track your lifts and see how much stronger you’re getting week over week.
Do I need a gym membership or special equipment?
Nope! You’ll get both Gym and At-Home workout plans. At home, all you need are dumbbells, an adjustable bench, and a set of resistance bands.
What if I’m a beginner?
If you’ve truly never lifted weights before, this Challenge may feel a little advanced to start with. But if you have some experience training — even if it’s been a while — this program will meet you where you are with structure and coaching to help you build from there.
What if I’m over 50 (or even 60)?
Absolutely. Women in their 40s, 50s, and 60s have seen incredible results every single round of our challenges. The program is designed for real women with real lives — not 25-year-old fitness influencers.
What if I’m under 40?
You can still join and see amazing results! While the Challenge is specifically designed with women over 40 in mind, the training and nutrition principles work for women of all ages.
Do I have to use Facebook?
No. While the private group community is hosted there (and we highly recommend it for support), you’ll still have full access to the program without it.
Do I have to upload Before/After photos?
No — Before/After photos are not required to participate or qualify for prizes. For this challenge, we’re rewarding strength progress, not just physical transformations.
To be eligible for prizes, you’ll post a video of yourself doing one of your Anchor Lifts at the end of Week 1 in the Nicole Wilkins Fitness Facebook Community, and share why you want to get stronger. Then during Week 6, post a video of the same lift and share your progress.
Can I follow this program if I’m Vegan?
Yes! The Challenge includes both Vegan and Non-Vegan meal plans, plus food exchange lists for easy substitutions.
What if I follow Keto?
This program isn’t designed as a Keto plan. It’s built on balanced nutrition to support strength, fat loss, and energy — which means it includes carbohydrates. If you’re open to following a balanced approach for six weeks, you may be surprised by the results.
Can I join if I live outside the U.S.?
Definitely! Women join from all over the world. You’ll have full access to the program and be eligible for all prizes.
How are winners chosen?
Nicole Wilkins and the NW Fitness Training Team will select five winners based on strength progress and stories shared in the Facebook community after the Challenge ends. Each winner will receive $500. Winners will be announced on Friday, November 13.