Build Muscle, Burn Fat & Transform Your Body In Just 60 Days
The Build & Burn Challenge Is Back! Trusted by thousands of women 40+ to build strength, boost energy & find consistency.
20K+
Women Transformed
10K+
Years of Challenges
2K+
5-Star Reviews
Real Women. Real Results.
Over 20,000 Strong.
Program Features
60-Day Program with 2 Phases: Build Muscle + Burn Bodyfat
Cardio Add-On Workouts
5-Day Training Split (Flexible for Any Schedule)
Complete Meal Plans + Recipes
Gym & At-Home Workout Options
Daily Coaching
Follow-Along Videos + Demo Library
Private Community for Support + Accountability
Ready to make serious progress to start the year? Here’s how.
You know how good it feels to commit to something and see results.
You’ve done it before – and you’ve probably been planning on doing it again.
But maybe it’s been a while. Weeks, months, or years.
And now getting back there feels harder than ever.
But that doesn’t mean your best years are in the rearview mirror – far from it.
You can get back into a rhythm, rebuild momentum, and start feeling like you used to… or even better.
You just need the right plan.
One that’s built to get results – not to run you into the ground or waste time with workouts that go nowhere.
Results like getting stronger, building lean muscle, increasing energy, and losing weight and body fat so you can start seeing definition you haven’t had in years.
Sound about right?
Then the 60-Day Build & Burn Challenge is exactly what you’ve been looking for!
This is a step-by-step blueprint that removes all guesswork, cuts through the confusion, and delivers something that actually works.
It’s helped thousands of women over 40 build strength, lose fat, and feel like themselves again – and now it’s your turn.
The best part?
You don’t have to figure it out alone. I’ll show you exactly what to do and be with you every step of the way.
How It Works
Sign up today
Lock in your spot and get access to our private community.
Get the program
On Friday, January 2, you’ll receive your complete workouts, meal plans, and prep materials.
Start Together
We kick off on January 5 - the first Monday of 2026! Everyone begins on the same day for maximum accountability.
Stay on Track
Follow your workouts and meal plan, check in daily, and lean on Nicole and the coaching team for support.
Win Weekly Prizes
Stay engaged and share your progress for chances to win.
See results in 60 Days
By the end, you’ll feel stronger, leaner, and more confident — with results you can see and feel!
Meet Your Coaches
Maureen Ashley
- Bachelor of Science in Sports Medicine
- Masters in Human Nutrition
- NSCA Certified Strength and Conditioning Specialist for 25 years
- NATA Certified Athletic Trainer
Nicole Wilkins (Me!)
- 4x Figure Olympia World Champion
- 3x Arnold Classic Figure International Champion
- Certified Pre & Postnatal Fitness Coach
- SFG1 Kettlebell Certified
- PPSC- Pain-Free Performance Certified
- IFPA Certified Personal Trainer for over 20 years
Naomi Rabon
- NASM Certified Personal Trainer for 20 years
- FNS Fitness Nutrition Specialist
- SFS Senior Fitness Specialist
- BCS Behavior Change Specialist
Life-Changing Transformations
My challenges have helped women of all ages and experience levels discover what they’re truly capable of.
Show Up. Give It Your Best. And You Could Win Big!
Awarded to the top overall
transformation
Awarded to the top overall
transformation
We’ll choose someone who’s been consistently sharing their journey, supporting others, and inspiring the whole community inside the private Facebook group.
Plus PRIZE GIVEAWAYS Every week during the Challenge!
What’s Included
- Two Workout Programs (Gym + At-Home)
- 2-Phase Program: (Build Muscle, Burn Fat)
- Complete Daily Meal Plans
- Food Exchange Lists, Grocery Lists & Recipes
- Daily Coaching From Expert Trainers
- Access To Our Private Community
- $5,000 in Prizes ($3,000 grand prize)
- 25% off nPower Nutrition Supplements
Price: $139.99
(129.99 for NicoleWilkins.com Members)
Deadline to enter is Sunday, January 4
100% Money-Back Guarantee
If you’re not completely satisfied within the first 14 days, we’ll refund every penny.
No questions asked.
What’s Included
When does the Build & Burn Challenge begin?
The Challenge begins Monday, January 5, 2026. Everyone starts together so you’re on the same path as the entire community from Day 1.
How soon after I sign up will I get access?
You’ll receive your program materials on Friday, January 3, giving you the weekend to review the plan, go grocery shopping, and get set for Week 1. Once the Challenge is complete, you’ll keep lifetime access to any materials you download.
How many days per week will I be working out?
The Challenge is built around 5 structured strength workouts per week (Gym or At-Home options), plus optional cardio and recovery guidelines. Each workout takes about 40–50 minutes.
Do I need a gym membership or special equipment?
Nope! You’ll get both Gym and At-Home workout plans. At home, all you need are dumbbells, an adjustable bench and your own bodyweight.
What if I’m a beginner?
If you’ve truly never lifted weights before, this Challenge may feel a little advanced to start with. But if you’ve lifted in the past, or it’s just been a while since you’ve been consistent, you’ll be fine. Every exercise comes with form guidance, and the at-home track is beginner-friendly while still challenging enough for experienced women.
What if I’m over 50 (or even 60)?
Absolutely. Women in their 40s, 50s, and 60s have seen incredible results every single round of our Challenges. The workouts and nutrition are built with your stage of life in mind.
What if I’m under 40?
You can still join and see amazing results! While the Challenge is specifically designed with women 40+ in mind (to address changes in metabolism, hormones, and recovery), the workouts and meal plans will deliver results at any age. If you’re younger and ready to get leaner, stronger, and more consistent, this program will work for you too.
Do I have to use Facebook?
No. While the private group community is hosted there (and we highly recommend it for support), you’ll get all your coaching, workouts, and meal plans delivered directly through your Challenge account.
Do I have to upload Before/After photos?
Not at all. You’ll still see great results without sharing photos. But if you want to be eligible for prizes, you’ll need to upload them.
Can I follow this program if I’m Vegan?
Yes! The Challenge includes both Vegan and Non-Vegan meal plans, plus food exchange lists for easy swaps.
What if I follow Keto?
This program isn’t designed as a Keto plan. It’s built on balanced nutrition to support strength, fat loss, and hormone health. If you’re looking for a custom Keto approach or need individualized adjustments, we offer 1:1 coaching. Just email us at [email protected] fand we’ll help you find the right fit.
Can I join if I live outside the U.S.?
Definitely! Women join from all over the world. You’ll have full access to the program and be eligible for transformation prizes.
How are winners chosen?
Nicole and the coaching team select winners based on a combination of visual transformation and measurable progress (weight, inches, strength). Winners are announced Friday, March 20, 2026. Prizes include a $3,000 Grand Prize, a $1,000 Runner-Up Prize, and a $1,000 Most Inspiring Participant (MIP) selected from the Facebook Community.
