Your 6-Week Plan To Get Stronger, Fitter & More Defined

• Gym & At-Home Workouts
• Done-For-You Meal Plans
• Daily Coaching & Support

Gym & At Home Workouts • Done-For-You Meal Plans • Daily Coaching • Community Support

July 27 thru September 4

22K+

Women
Transformed

10+

Years Of
Challenges

2,000+

5-Star
Reviews

As Seen In

“I lost 17 lbs and 4 inches off my waist and hips this challenge. At 57, I’m thrilled to finally have progress after years of trying.”

Lori Briggs, 57

17 lbs down at 57

“In 5 weeks I gained 10% muscle quality and lost 2% body fat. Lost a total of 14 lbs and 7 inches. I was looking for that push and I got it.”

Bethany Priest

Measurable results in 5 weeks

“This time I didn’t stop when things got in the way. This time I didn’t feel defeated when I missed a workout. This time I won.”

Carey Armbrust Overstreet

Proof that progress doesn’t require perfection

“2 challenges and 51 pounds later, I’m happily maintaining a body I’m proud of — thanks to Nicole, the team, and this community.”

Amy Lang

51 lbs down and maintaining

Watch This Video!

July 27 - September 5

Program Highlights

Real Women.
Real Results.

Here’s what they accomplished in 6 weeks.

Why Getting Results After 40 Feels So Much Harder Than Before

I hear this from so many of my clients — women who are in their 40s, 50s and 60s — what used to work just doesn’t cut it anymore.

Their bodies don’t respond like they used to.

The scale won’t budge.

They feel like they’re forced to work twice as hard for half the results.

And they can’t shake the feeling of:

“What happened to my body? And how do I get back to feeling like myself again?”

I’ve been there myself.

And during my 20-plus years as a fitness coach, I’ve helped thousands of women over 40 find their way back.

So the good news? You can do it, too.

You just need the right plan — one designed specifically for women like you.

And that’s exactly what you’ll get with my Level Up Challenge.

What Leveling Up Looks Like

So what exactly is the Level Up Challenge?

It’s a six-week plan that tells you what to do each day, so you’re not guessing, winging it, or wondering if you’re doing enough.

You’ll have structure from day one: what to work out each day, what to eat for every meal, how much cardio to do, and the coaching to help you stay consistent when you need it most.

And yes, you’ll have flexibility too.

Because I know you have a real life.

This challenge is built to fit that — not take it over.

Here’s what we’ll be building toward:

Leveling Up Your Strength

Because lifting weights, and actually challenging yourself when you train, is the foundation for everything we do.

You’ll have the option to train 3 or 4 days per week, at home or in the gym, with structured workouts that help you get stronger as the weeks go on.

Leveling Up Your Shape

This is about losing weight, dropping body fat, and bringing out the muscle definition you’ll be working for.

But we’re not doing it by cutting out everything you enjoy and handing you a plan you can only follow for a week before you’re over it.

You’ll get meal plans to follow, plus a simple food exchange list that makes it easy to swap foods in and out without throwing off your plan — and recipes you’ll keep coming back to long after the challenge is over.

Leveling Up Your Consistency

Because that’s the key to making progress.

Not going all-in for a week or two, then falling off because the plan was too much to keep up with.

Each week, you’ll get a Level Up Coaching video with a simple micro-challenge to focus on, so you can stack small wins and build momentum week after week.

Leveling Up Your Confidence

Confidence doesn’t come from staying comfortable.

It comes from doing hard things and proving to yourself that you’re capable of more than you’ve been giving yourself credit for.

Our goal by the end of these six weeks?

A stronger, leaner you who’s proud of what she accomplished and ready to take on whatever comes next.

The Best Time To Start? Today.

I know what you might be thinking: “Summer is the worst possible time to start something new.”

Between vacations, the kids home from school and just wanting to spend more time outside soaking up the sun, your usual routine is nowhere to be found.

It can all make staying consistent feel almost impossible.

But here’s what I’ve learned from more than 20 years of coaching: the women who get the best results aren’t the ones who wait for the perfect time.

They’re the ones who start anyway, by finding the time to make themselves a priority.

Because when life is calm, it’s easy. It’s when life is doing what life does that a structured program, daily coaching, and a community of women right there with you make all the difference.

That’s why, for this Level Up Challenge, I’m making it easier than ever to stay on track.

You can choose between a 3-day or 4-day training split — so whether it’s a light week or a jam-packed one, you have a plan that fits. And with both the Gym and At-Home workout plans, you can follow along wherever summer takes you.

No guesswork. No all-or-nothing. Just a flexible plan that works around your life.

So if you’ve been waiting for the “right time,” and telling yourself this isn’t it, I’ve got news for you:

It’s always a good time to start.

Not because your life is any less busy.

But because you know how great you’ll feel when you do.

How It Works

Meet Your Coaches

Maureen Ashley

Nicole Wilkins (Me!)

Naomi Rabon

Why Women Love My Challenges

Give It Your Best And You Could Win!

GRAND PRIZE

$2,000

Awarded to the top overall transformation

RUNNER-UP

$1,000

Awarded to the runner-up transformation

MOST INSPIRING PARTICIPANT

$500

Awarded to a woman who consistently shares her journey inside the private Facebook group

WEEKLY PRIZE GIVEAWAYS

Bonus chances to win every week during Challenge

Here's What's Inside

• 6-Week Progressive Training Program

• Done-For-You Daily Meal Plans

• Tasty, Healthy Recipes

• Grocery Lists & Food Exchange Lists

• Daily Coaching From Expert Trainers

• Bonus Mobility Videos

• Access To Our Private Community

• Over $3,500 in Prizes

• 25% Off nPower Nutrition Supplements

Only $129.99!

(NicoleWilkins.com members save $10 at checkout)

Enter by July 27!

100% Money-Back Guarantee

If you’re not completely satisfied within the first 14 days, we’ll refund every penny.
No questions asked.

FAQs

When does the Challenge begin?

The Challenge begins Monday, July 27. Everyone starts together so you’re on the same path as the entire community from Day 1.

How soon after I sign up will I get access?

You’ll receive your program materials on Friday, July 24. This gives you the weekend before we start to get set for Week 1. Once the Challenge is complete, you’ll keep lifetime access to any materials you download.

How many days per week will I be working out?

You’ll be able to choose between 3 or 4 strength training workouts per week (Gym or At-Home options), plus cardio workouts. Each workout should take about 45 minutes.

Do I need a gym membership or special equipment?

Nope! You’ll get both Gym and At-Home workout plans. At home, all you need are dumbbells, an adjustable bench and your own bodyweight.

What if I’m a beginner?

If you’ve truly never lifted weights before, this Challenge may feel a little advanced to start with. But if you’ve lifted in the past, or it’s just been a while since you’ve been consistent, you’ll be fine. Every exercise comes with form guidance, and the at-home track is beginner-friendly while still challenging enough for experienced women.

What if I’m over 50 (or even 60)?

Absolutely. Women in their 40s, 50s, and 60s have seen incredible results every single round of our Challenges. The workouts and nutrition are built with your stage of life in mind.

What if I’m under 40?

You can still join and see amazing results! While the Challenge is specifically designed with women 40+ in mind (to address changes in metabolism, hormones, and recovery), the workouts and meal plans will deliver results at any age. If you’re younger and ready to get leaner, stronger, and more consistent, this program will work for you too.

Do I have to use Facebook?

No. While the private group community is hosted there (and we highly recommend it for support), you’ll get all your coaching, workouts, and meal plans delivered directly through your Challenge account.

Do I have to upload Before/After photos?

Not at all. You’ll still see great results without sharing photos. But if you want to be eligible for prizes, you’ll need to upload them.

Can I follow this program if I’m Vegan?

Yes! The Challenge includes both Vegan and Non-Vegan meal plans, plus food exchange lists for easy swaps.

What if I follow Keto?

This program isn’t designed as a Keto plan. It’s built on balanced nutrition to support strength, fat loss, and hormone health. If you’re looking for a custom Keto approach or need individualized adjustments, we offer 1:1 coaching. Just email us at [email protected] and we’ll help.

Can I join if I live outside the U.S.?

Definitely! Women join from all over the world. You’ll have full access to the program and be eligible for transformation prizes.

How are winners chosen?

Nicole and the coaching team select winners based on a combination of visual transformation and measurable progress (weight, inches, strength). Winners are announced Friday, September 18. Prizes include a $2,000 Grand Prize, a $1,000 Runner-Up Prize, and a $500 Most Inspiring Participant (MIP) selected from the Facebook Community.