Are you ready ?

build lean muscle

and get stronger

and get stronger

you’re in the right place

Join my 40 day challenge and I will help you build your perfect body

  • Building muscle and getting stronger are two of the most common goals I hear from so many of the women and men I meet.
  • Whether it’s looking your best, lifting heavier and crushing PRs or feeling stronger and more confident in your own skin, I know we can reach those goals together!
  • The Build Challenge takes the guesswork out of getting in shape and lays out exactly what you will be training and eating for the next 40 days.
  • No more wondering what your next meal should be, how you should be working out, or if you’re performing an exercise the correct way – I’ve got you covered from every angle.

Follow from anywhere

The program includes three different workout plans – that’s right, THREE – for the price of one, so you can follow along from ANYWHERE and still see amazing results!

Gym Workout Plan

At-Home Workout Plan

Dumbbell/Bodyweight Only At-Home Workout Plan

Win the Grand Prize of

$3000

Enter and you could win the Grand Prize of $3000 and a three-month supply of nPower Nutrition supplements, or one of the TWO Runner Up Prizes of $1000 and a three-month supply!

The 40 Day Build Challenge

is perfect for anyone hoping to:

  • Build lean muscle
  • Get stronger and (safely!) lift heavier than you ever have before
  • Change your body composition without feeling deprived or starving
  • Take the guesswork out of getting in shape by following a program that lays out exactly what to train and what to eat every day
  • Enjoy what you eat with meal plans designed to increase energy, fuel your workouts and help you build muscle
  • Break plateaus by stepping out of your comfort zone with challenging workouts everyone can follow
  • See results without spending hours in the gym
  • Join a community of like-minded women and men who will support and motivate you every step along the way!

I create every one of my Challenges from scratch, so each one is different from the last. Which means this is a one-of-a-kind program that won’t be available again.

But if you’re wondering about the type of results you can achieve if you follow the program, check out these amazing winners from my previous Challenges!

Build Challenge Winners

35 Day
Muscle Up Challenge

2018 Runner Up
Joseph Winter

45 DAY
BUILD CHALLENGE

2021 GRAND PRIZE WIINER!
Rhonda Cunningham

45 Day
BUILD CHALLENGE

2021 GRAND PRIZE WIINER!
Rhonda Cunningham

45 DAY
BUILD CHALLENGE

2021 RUNNER UP
ANDREA MUNOZ

45 Day
BUILD CHALLENGE

2021 RUNNER UP
ANDREA MUNOZ

40 Day
Build Challenge

2020 Grand Prize Winner!
Stacy Williams

40 Day
Build Challenge

2020 Grand Prize Winner!
Stacy Williams

40 Day
Build Challenge

2020 Runner Up
Katrina Brooks

40 Day
Build Challenge

2020 Runner Up
Katrina Brooks

40 Day
Build Challenge

2020 Runner Up
Jeffrey Andrade

40 Day
Build Challenge

2020 Runner Up
Jeffrey Andrade

40 Day
Build Challenge

2019 Grand Prize Winner!
Sarah Huffman

40 Day
Build Challenge

2019 Grand Prize Winner!
Sarah Huffman

40 Day
Build Challenge

2019 Runner Up
Sarah Zielinski

40 Day
Build Challenge

2019 Runner Up
Sarah Zielinski

40 Day
Build Challenge

2019 Runner Up
Rebecca Langlois

40 Day
Build Challenge

2019 Runner Up
Rebecca Langlois

35 Day
Build Challenge

2018 Grand Prize Winner!
Shasta Walton

35 Day
Build Challenge

2018 Grand Prize Winner!
Shasta Walton

35 Day
Build Challenge

2018 Runner Up
Elba Zubleta

35 Day
Build Challenge

2018 Runner Up
Elba Zubleta

35 Day
Build Challenge

2018 Runner Up
Bree Hubbard

35 Day
Build Challenge

2018 Runner Up
Bree Hubbard

35 Day
Muscle Up Challenge

2018 Grand Prize Winner!
Carolyn Halsey

35 Day
Muscle Up Challenge

2018 Grand Prize Winner!
Carolyn Halsey

35 Day
Muscle Up Challenge

2018 Runner Up
Grettel Gray

35 Day
Muscle Up Challenge

2018 Runner Up
Grettel Gray

35 Day
Muscle Up Challenge

2018 Runner Up
Joseph Winter

Your Blueprint To Building Lean Muscle

IN JUST 40 DAYS

Training Program

Three workout plans – Gym, At-Home or At-Home Dumbbell/Bodyweight only, with video demonstrations for every exercise.

Nutrition Plans

Daily nutrition plans with multiple options for every meal (including Vegan-friendly plans), a food exchange list with a ton of variety and health grocery shopping lists to help you prep your meals in advance.

Supplement Guide

To give you that extra edge and help you level up your progress even more!

Expert Coaching

From me and the NW Fitness Training Team trainers EVERY day during the Challenge – basically your very own personal trainers online!


*The dates to enter the Challenge run from September 15 to October 9

What You Win

1 Grand Prize:

$3000 USD and a three-month supply of nPower Nutrition Supplements

2 Runner Up Prizes:

$1000 USD and a three-month supply of nPower Nutrition supplements

Weekly Giveaways

3 lucky winners will receive supplements, apparel, swag and more each week during the Challenge

PEOPLE ARE LOVING MY CHALLENGES!

Feedback from our clients

Ready to enter?

Click on a graphic below to choose your package!

  • 40 Day Build Challenge Membership
  • 40 Day Build Challenge eBook
  • Access to the Build Challenge Forums
  • $10 Challenge Discount for Nicolewilkins.com Members
  • 40 Day Build Challenge Membership
  • 40 Day Build Challenge eBook
  • Access to the Build Challenge Forums
  • $10 Challenge Discount for Nicolewilkins.com Members
  • nPower Nutrition Build Stack (Isolate, Train, Multi)
  • 40 Day Build Challenge Membership
  • 40 Day Build Challenge eBook
  • Access to the Build Challenge Forums
  • $10 Challenge Discount for Nicolewilkins.com Members
  • nPower Nutrition Build Stack (Isolate, Train, Multi)
  • nPower Nutrition 28oz Maroon Top Shaker
  • Fitbook Prep Training Journal

FREQUENTLY ASKED QUESTIONS

When Does The Challenge Begin?

The Challenge beings on Monday, October 10

How soon after I sign up will I receive the program?

Everyone starts on the same day, so the program will be available to all who enter on Friday, October 7. This will give you enough time to look everything over, go grocery shopping and prepare your meals for Week 1 before the Challenge starts on Monday October 10. Once the Challenge is completed, the program will be available for viewing until December 9.

How do I access the program after signing up?

You will receive an email with a link to the program on Friday, October 7 with instructions for how to access the program. In order to view the program, you will need to make sure you are logged in to your account.

Do I have to send in Before/After photos to follow the program?

No, you do not need to upload Before/After photos to follow the program. A large number of people don’t do this for my challenges and they still see great results. However, you won’t be able to win any of the post-Challenge prizes if you don’t – so I hope you do!

How many days a week will I be working out and how long will the workouts last?

You will be weight training 5 days a week and doing cardio 3 days a week. Weight training workouts will take roughly 45-60 minutes; cardio workouts will last roughly 30 minutes.

Do I have to join a gym or buy any equipment?

You do not have to join a gym to follow the program. We offer three different workout programs – Gym, At-Home and At-Home with dumbbells and bodyweight only so you can follow along from anywhere!

Can I follow this program if I am Vegan?

Yes! We offer both Vegan and Non-Vegan meal plans. Both come with Food Exchange Lists that allow for a ton of substitutions if you don’t like something on the menu.

If I follow a Keto diet can I do this program?

No, the program is a balance of carbohydrates, fats and proteins so it is not for someone looking to follow a ketogenic diet. However, you can apply to work with one of our coaches and receive a fully customized plan to help you reach your goals by emailing [email protected].

How do I ask questions to Nicole and the NW Fitness Training Team during the Challenge?

When the program launches on October 7 you will receive a link to the Challenge Forums. Nicole and our NW Fitness Team trainers will be on the forums every day during the Challenge to answer all of your questions. For technical support, you can email [email protected].

Can I follow the program from another country outside the USA and still win the prizes?

Yes! You can follow the program from anywhere and still win the cash prizes. However, you will need a valid US mailing address in order to receive the three-month supply of nPower Nutrition supplements.

If I Am A Member Of NicoleWilkins.com, How Do I Receive $10 Off The Transformation Challenge?

Log into your membership account before checking out and the discount will automatically be taken off your entry fee. The discount can only be used once per member account.

When Can I Upload My Before Photos?

The page to enter your photos and measurements will be live on NicoleWilkins.com on October 4. All registered participants will receive an email notification and link to the page where they can upload photos on that date and the hashtag to hold up in your front-view photo. If you sign up for The Challenge on or after October 6, the hashtag and instructions will be included in your Welcome email. You will have until October 11 to enter your photos and measurements to qualify for the post-Challenge prizes.

How Will I Receive Emails During The Challenge?

The email you use when entering will be automatically added to our Challenge email list. If you are not receiving emails, please check your Junk folder. If you are still not receiving emails, email us at [email protected].

How and When Will Winners Be Chosen?

Nicole Wilkins and the NW Fitness Training Team will select winners based on a combination of the biggest visual and numerical (weight, measurements) transformations. A total of three (3) winners will be selected. Winners will be announced on December 6.

Have more questions? Check out the 40 Day Build Challenge Rules.

*Note: nPower Nutrition Supplements are only available to ship to those with a valid address within the United States