Nicole Wilkins

40 Day Build Challenge Rules

The Nicole Wilkins 40 Day Build Challenge 2022 (“The Challenge”) is a self-improvement body transformation challenge designed to help you build muscle, get stronger and transform your physique.

The dates to enter The Challenge run from September 15 to October 9. Registration closes at 12 pm EST/9 pm PST on October 9.


How To Enter

To officially enter The Challenge you must register online by visiting the Sign Up Page and entering the required information. To enter and complete The Challenge, you must submit the following information (in English) via the online entry form at the beginning and end of The Challenge:

• 3 full-length digital photos taken from the (1) front, (2) back and (3) side. Women should wear a sports bra and shorts or bikini; men should wear shorts.

• In your front-view photos, you must hold up a piece of paper with the challenge hashtag written on it. The hashtag will be emailed to you on the morning of October 6,  along with a link where you can upload your photos and measurements. If you sign up on or after October 6, the link to upload your photos will be in the Welcome Email you receive after entering.

• The following measurements in the US Standard System (feet/inches/pounds): height, weight, waist, hips, arm and thigh.


The entry period for submitting “Before” information will begin on October 5, 2023 and end on October 12, 2022 at 11 pm EST/8 pm PST.

Upon completion of The Challenge, the period for submitting “After” information will begin on November 19, 2021 and end on November 21 2021 at 11:59 pm EST/8:59 pm PST.


NW Fitness Group, Inc. is not responsible for internet connectivity, email delays or lost entries.

All submissions shall become the property of NW Fitness Group and Participant grants to NW Fitness the exclusive right to use all materials submitted by Participant including any videos, photos, name, city and state of Participant’s residence, testimonials, essays, statements, images and likenesses and to reproduce, edit, distribute, publish, broadcast, modify, copyright, and otherwise exploit in any manner those materials in the marketing and promotion of NW Fitness products without further payment or consideration. Participant’s submission of the entry form constitutes Participant’s agreed consent to the grant of the rights hereunder.

NW Fitness shall not return any tangible copies of Participant’s submissions to the Challenge and shall not be responsible for any loss or damage thereof. Participant acknowledges receiving adequate consideration from NW Fitness in exchange for the rights granted.


How Winners Will Be Selected

The Challenge judges from NW Fitness Group, Inc will select winners based on a combination of the biggest visual and numerical (weight, measurements) transformations. A total of three (3) winners will be selected:

• 1 Grand Prize Winner
• 2 Runner-Up Winners

Winners of The Challenge will be announced on Thursday, December 8 2022.


Who’s Eligible to Enter the Challenge?

The Challenge participants must be at least 18 years of age. Participants from other countries may enter The Challenge.

Winners must live in the United States (including Hawaii and Alaska) to qualify to win the nPower Nutrition Supplements. Grand Prize and Runner Up Winners may receive the nPower Nutrition supplements provided they can provide a valid US mailing address.

Grand Prize and 2 Runner Up winners located outside of the United States do qualify to win the Grand Prize ($3000 USD) and  Runner Up Prize ($1500 USD)  cash prizes. The  Challenge is subject to applicable federal and state laws and is void where prohibited.


Regulations and Requirements

NW Fitness Group, Inc reserves the right to interpret these rules and, if necessary, to amend the rules at its sole discretion. Any amendments to the rules or changes in prizes will be published online at Rule interpretations and all judging decisions are final. All information and materials submitted become the sole and exclusive property of NW Fitness Group, Inc.

Each participant in The Challenge assumes all risk of injury, harm or loss of any kind arising from participation. Consult with your physician or health care provider before starting any new exercise, nutrition or supplementation program, particularly if you suffer from any medical condition or regularly use prescription or over-the-counter medications. Participants in The Challenge expressly indemnify and hold NW Fitness Group, Inc, its distributors and affiliated companies, and the directors, officers and employees of any of them harmless from all risk, loss, injury, damage or harm that may arise from participating in The Challenge and consuming any products that the participant may use during The Challenge.

Participant represents and warrants that they are in good health and in proper physical condition to participate in the Challenge. It is Participant’s sole responsibility to determine whether they are sufficiently fit and healthy enough to participate in the Challenge.

Participants must notify NW Fitness Group, Inc in writing of any change of email address or phone number. Winners who cannot be reached within ten (10) days at the address or phone number provided will be disqualified.


Program Availability

Registered participants will be able to view the entire program on Friday, October 8. 2021. Once the Challenge is completed, the program will be available for viewing online until December 9, 2022


Prizes and Approximate Retail Values

There will be three (3) prize packages awarded.

One (1) Grand Prize Winner: Winner will receive $3000 USD and a three-month supply of nPower Nutrition supplements. The Grand Prize Winner must have a valid mailing address within the United States in order to receive the three-month supply of nPower Nutrition supplements.

Two (2) Runner-Up Winners: Both Runner Up Prize Winners will receive $1000 USD plus a three-month supply of nPower Nutrition supplements. Runner Up Winners must have a valid mailing address within the United States in order to receive the three-month supply of nPower Nutrition supplements.

All winners are responsible for all applicable taxes; prizes are not transferable; and there will be no substitutions for the prizes except at the option NW Fitness Group, Inc in the event of unavailability. All winners must sign a declaration and release form confirming compliance with the Challenge rules, acceptance of the prize as awarded and releasing NW Fitness Group and its affiliates, directors, agents, representatives, successors and assigns from any liability in connection with The Challenge. Winners shall be required by law to pay any applicable local, state and federal taxes, and any other charges including, but not limited to, duties, customs fees or other fees, on prizes. A 1099 Form will be filed with the IRS of the United States.


Refund Policy

You are entitled to a refund provided you email [email protected] stating the reason for your refund on or before October 7, 2022. NW Fitness Group, Inc does not offer refunds once the Challenge program is live on the website on October 7 and available for download.

VOID WHERE PROHIBITED. © 2022 NW Fitness, Inc. All rights reserved.

Not registered for the 40 Day Build Challenge? Go here to enter today!

Have questions? Email us at [email protected].



Participant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Challenge, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration to be conducted in Los Angeles County California; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Challenge but in no event attorneys’ fees; and (3) under no circumstances will Participant be permitted to obtain an award for, and Participant hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these official rules, or the rights and obligations of Participant and NW Fitness in connection with the Challenge, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of California, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California. If any provision in these Challenge rules are held to be invalid or void the remainder of the Challenge rules shall still be in force.

NW Fitness Group, Inc is not responsible for any incorrect or inaccurate entry information, human error, technical malfunction, failures, omission, interruption, deletion, or defect of any telephone network, computer online systems, computer equipment, servers, access providers, or software, including any injury or damage to your or any other persons’ computer relating to or resulting from participation in this Challenge; inability to access the entry website or any pages thereof; theft, tampering, destruction, or unauthorized access to, or alteration of entries; entry submissions that are processed late or incorrectly or are incomplete, garbled, or lost due to computer or electronic malfunction or traffic congestion on the Internet or any website. Participant agrees that proof of entering information on the website is not considered proof of NW Fitness’s delivery or receipt.

By entering The Challenge, participant agrees to release and hold harmless NW Fitness Group, Inc, its related companies, and their respective officers, directors, shareholders, employees and agents, as well as the individual judges, from and against any claim or cause of action arising out of your participation in the challenge, including without limitation any claim for infringement of intellectual property rights, personal injury, or receipt, possession, use or misuse of any prize. NW Fitness Group, Inc is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from participating in the challenge or receipt or use of any of the prizes. all federal, state, provincial and local laws and regulations apply.

NW Fitness Group, Inc reserves the right to cancel or modify this challenge for any reason including, without limitation its convenience or if fraud, technical failures or any other factor beyond NW Fitness Group, Inc’s reasonable control impairs the integrity of the challenge as determined by NW Fitness Group, Inc in its sole discretion.

Any disputes arising from or relating to the challenge or the selection of winning submissions will be resolved by NW Fitness Group, Inc.