Privacy Policy

Effective Date: September 23, 2026

NW Fitness Group, Inc. (“Company”, “we”, “us”, or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains what personal information we collect, how we use it, and what choices you have. It applies to NicoleWilkins.com, nPower Nutrition, The SFC Collective mobile app, and all related services.

1. Information We Collect

We may collect the following information when you interact with our websites or services:

Personal Information: Name, email address, phone number, billing/shipping address, account login information, payment details
Order & Account Information: Products purchased, membership status, challenge signups, shipping status
Communications: Your preferences, responses to surveys, or customer support inquiries
Device/Usage Data: IP address, browser type, device type, pages visited, and referral sources via cookies and analytics tools

2. How We Use Your Information

To fulfill and ship orders
To process membership access and billing
To communicate with you about purchases, updates, or customer support
To send marketing emails or SMS messages (only if you opt in)
To improve our website experience, content, and advertising

3. SMS Marketing

If you opt in to receive text messages from us, we will use your mobile number to send updates, offers, and reminders. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP. You can reply HELP for more info. We do not sell your mobile number or share it with unrelated third parties.

4. Sharing Your Information

We never sell your personal information. We may share it with trusted third parties that help us operate our business, including:

Payment processors (e.g., Stripe, PayPal)
Email & SMS platforms (e.g., Klaviyo)
Shipping and logistics partners
Analytics tools (e.g., Google Analytics)

These service providers are contractually obligated to keep your data secure and only use it as necessary to provide their services.

5. Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience, monitor site performance, and serve targeted ads. You can manage cookie preferences in your browser settings.

6. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes.

7. Health and Fitness Data

The SFC Collective app may collect and process health-related information such as workout activity, exercise logs, heart rate, and other fitness metrics. This information is collected with your consent and used to provide app features including fitness tracking, progress insights, and device synchronization.

We do not use health data for advertising or marketing purposes. Health information is stored securely and access is limited to authorized personnel.

8. Account Deletion

You may request deletion of your account and associated personal and health-related data through the app settings or by emailing [email protected] with “Delete My Account” in the subject line. Please include your first name, last name, and the email address associated with your account. We may retain information when required by law or for legitimate administrative purposes.

9. Your Rights

If you are located in California, the EU, or other jurisdictions with applicable privacy rights, you may have the right to:

Access the personal data we have about you
Request correction or deletion
Opt out of marketing communications at any time

To exercise your rights, email us at [email protected].

10. Data Security

We implement industry-standard measures to protect your personal data. However, no online transmission or storage method is 100% secure, so we cannot guarantee absolute security.

11. Children’s Privacy

Our websites and services are not intended for children under 13. We do not knowingly collect personal information from children without parental consent.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be posted on this page with the effective date at the top. Your continued use of our services constitutes your acceptance of the revised policy.

13. Contact Us

For questions concerning NicoleWilkins.com or nPower Nutrition, email [email protected]. For questions concerning The SFC Collective app or your app data, email [email protected].